You need to hand it to the billionaires at Google. Every thing they contact turns to gold. Simply take a look at the skyrocketing worth of the corporate. $160 billion in three years flat.
Now firm founders Sergey Brin and Larry Web page can afford to purchase cool vehicles (Tesla electrical roadster), hang around with cool buddies (Bono), and fly round in a completely cool personal jet (custom-made Boeing 767).
Even the identify of the corporate is cool. It is so cool, it turned a verb. Immediately, everyone on the planet is 'Googling' this and 'Googling' that. You'd assume identify as cool as Google will need to have break the bank. You would be flawed.
In reality, the Google identify did not price Sergey and Larry a dime. That is as a result of, like lots of the world's greatest recognized model names, the fellows who run the corporate got here up with the identify themselves.
The story behind the Google identify is type of humorous, truly.
As a few math dweebs, Sergey and Larry determined to call the corporate after a very massive quantity known as a "Googol" - which is the number one adopted by 100 zeroes. It was a intelligent try and convey the humongous variety of web sites their new fancy new search engine may search in a flash.
With an ideal product and a reasonably cool identify in hand, they went looking for buyers. One of many first buyers they met liked the thought a lot he determined to put in writing a verify on the spot. However when he wrote out the verify, he made it out to 'Google'.
The identify caught. And the remainder, as they are saying, is identify model historical past.
Google's Not Alone
The Google guys aren't alone in developing with their very own billion greenback model names.
Title a well-known model identify and likelihood is it was invented not by a naming guru, advert company or model id agency, however by an peculiar man or gal with an ideal concept. Do not imagine me? The place do you assume names like Kinkos, YouTube, and Crocs got here from?
That is proper, they got here from copy store guys, web guys, and shoe guys - peculiar Joes who took an ideal new product and gave it an ideal identify of their very own making.
You Can, Too
Is it simple for a enterprise proprietor, a advertising and marketing supervisor, or a math dweeb for that matter, to provide you with an ideal model identify? No it isn't. Belief me, it may be robust even for skilled naming guys like me. However it's price a strive.
Why? First, as a result of historical past reveals that many of the world's greatest recognized model names had been created by the exact same individuals who work on the firms behind these well-known names. They did it, you may, too.
Second, developing with a reputation your self can save your organization a ton of cash. Massive model id companies cost $100Ok or extra to develop a brand new model identify. That is a number of money. Even for large spenders just like the Google guys.
That is why I like to recommend that each firm with a brand new product looking for a reputation take a shot at naming it themselves. You'll be able to at all times flip it over to the professionals in case you come up brief.
However the fact is you could have only a good an opportunity as developing with that billion greenback identify as they do. And for an entire lot much less cash.
This is How
Earlier than dashing off to the closest convention room to brainstorm new names, let me provide just a few recommendations to assist make your naming efforts successful:
1. Generate numerous names: Naming specialists know that the key to developing with that one nice identify is to generate numerous concepts. In my expertise, one in 20 is any good. So work on producing as many names as potential.
2. Make it memorable: Names like Google, Wii, and Altoids all have that sure one thing that make them stick within the reminiscence financial institution. To make your new identify extra memorable, give attention to names that look and sound distinctive.
three. Make it significant: Efficient model names convey a key function or profit. Some trace at an fascinating story - like Google, for instance. Make it possible for your new identify is greater than only a fairly typeface. Select a reputation that's each memorable and significant.
four. Use a naming system: Everybody has the innate creativity to provide you with nice names on their very own. What's lacking is the 'know-how'. An excellent naming system will help. You could find one at www.brain-donor.com.
That is Cool
Not each model identify might be as insanely cool as Google. However each new product, service or firm can have a reputation that's memorable and significant to customers. In case you can consider a reputation like that - and you may in case you strive - that might be fairly cool, too.