It's a must to hand it to the billionaires at Google. All the things they contact turns to gold. Simply have a look at the skyrocketing worth of the corporate. $160 billion in three years flat.
Now firm founders Sergey Brin and Larry Web page can afford to purchase cool automobiles (Tesla electrical roadster), hang around with cool associates (Bono), and fly round in a very cool non-public jet (custom-made Boeing 767).
Even the title of the corporate is cool. It is so cool, it grew to become a verb. Right this moment, everyone on this planet is 'Googling' this and 'Googling' that. You'd suppose title as cool as Google should have break the bank. You would be mistaken.
In truth, the Google title did not price Sergey and Larry a dime. That is as a result of, like lots of the world's finest recognized model names, the blokes who run the corporate got here up with the title themselves.
The story behind the Google title is sort of humorous, truly.
As a few math dweebs, Sergey and Larry determined to call the corporate after a extremely large quantity known as a "Googol" - which is the #1 adopted by 100 zeroes. It was a intelligent try to convey the humongous variety of web sites their new fancy new search engine might search in a flash.
With a terrific product and a fairly cool title in hand, they went searching for traders. One of many first traders they met liked the concept a lot he determined to jot down a examine on the spot. However when he wrote out the examine, he made it out to 'Google'.
The title caught. And the remainder, as they are saying, is title model historical past.
Google's Not Alone
The Google guys aren't alone in developing with their very own billion greenback model names.
Identify a well-known model title and likelihood is it was invented not by a naming guru, advert company or model id agency, however by an atypical man or gal with a terrific concept. Do not imagine me? The place do you suppose names like Kinkos, YouTube, and Crocs got here from?
That is proper, they got here from copy store guys, web guys, and shoe guys - atypical Joes who took a terrific new product and gave it a terrific title of their very own making.
You Can, Too
Is it simple for a enterprise proprietor, a advertising and marketing supervisor, or a math dweeb for that matter, to provide you with a terrific model title? No it is not. Belief me, it may be powerful even for skilled naming guys like me. However it's price a attempt.
Why? First, as a result of historical past reveals that many of the world's finest recognized model names have been created by the exact same individuals who work on the corporations behind these well-known names. They did it, you possibly can, too.
Second, developing with a reputation your self can save your organization a ton of cash. Large model id companies cost $100Ok or extra to develop a brand new model title. That is numerous money. Even for giant spenders just like the Google guys.
That is why I like to recommend that each firm with a brand new product searching for a reputation take a shot at naming it themselves. You'll be able to at all times flip it over to the professionals in case you come up brief.
However the fact is you may have only a good an opportunity as developing with that billion greenback title as they do. And for a complete lot much less cash.
This is How
Earlier than speeding off to the closest convention room to brainstorm new names, let me provide a couple of ideas to assist make your naming efforts a hit:
1. Generate a lot of names: Naming consultants know that the key to developing with that one nice title is to generate a lot of concepts. In my expertise, one in 20 is any good. So work on producing as many names as doable.
2. Make it memorable: Names like Google, Wii, and Altoids all have that sure one thing that make them stick within the reminiscence financial institution. To make your new title extra memorable, concentrate on names that look and sound distinctive.
three. Make it significant: Efficient model names convey a key function or profit. Some trace at an attention-grabbing story - like Google, for instance. Make it possible for your new title is greater than only a fairly typeface. Select a reputation that's each memorable and significant.
four. Use a naming system: Everybody has the innate creativity to provide you with nice names on their very own. What's lacking is the 'know-how'. A very good naming system may help. Yow will discover one at www.brain-donor.com.
That is Cool
Not each model title will be as insanely cool as Google. However each new product, service or firm can have a reputation that's memorable and significant to shoppers. When you can consider a reputation like that - and you may in case you attempt - that might be fairly cool, too.